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10 Tips to Grow ROI Using An ABM-Based Approach to IRL Events
Event Recaps May 16, 2024In today's data-driven landscape, B2B marketers understand the importance of maximizing ROI from in-person events. This session delved into actionable strategies rooted in ABM principles aimed at elevating event success and driving tangible business outcomes.
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Space for All: Advancing Diversity, Inclusion, and Equity in STEM
Event Recaps May 15, 2024In this session, Aisha Bowe - aerospace engineer, entrepreneur, advocate for DEI in STEM, and soon-to-be astronaut — shared her experience breaking barriers in space exploration, and discussed the challenges and opportunities of promoting diversity and inclusion in a traditionally male-dominated field.
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AI Adoption in Marketing — The Game Changer You Can’t Afford to Ignore
Event Recaps May 14, 2024The adoption of AI for marketing is no longer just an option — it's a necessity. Knotch surveyed over 200 marketing professionals, all involved in the creation or optimization of marketing content, in order to understand how perspectives on AI are shifting, the velocity of AI adoption, and where AI is currently being underutilized for marketing organizations.
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On the Hill and in the States Town Hall
Event Recaps May 14, 2024As part of the Town Hall Series, this interactive session provided a comprehensive overview of the latest political and policy developments, spanning both national and state levels, and delved into the intricacies of pivotal issues such as postal regulations, data privacy, and charitable giving incentives.
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Navigating Tomorrow's Marketing Landscape: Insights for Nonprofits
Event Recaps May 14, 2024This presentation aims to explore the “What,” “So What,” and “Now What” of the future of marketing, specifically tailored to the unique needs and challenges faced by nonprofits.
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Strategies in a High-Intensity Fundraising Competition
Event Recaps May 14, 2024In this session, Drexel University’s Gil Peleg dove into the competitive landscape of fundraising and the strategies nonprofit managers and policymakers should be prioritizing to maximize donations.
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Data Privacy Laws and Their Implications for Nonprofits
Event Recaps May 14, 2024During a session held at the ANA’s May 2024 Nonprofit Growth Summit, the audience received an update on the implications of current and future data privacy legislation for nonprofits from a panel of experts in the fields of law, technology, data management, and nonprofit advocacy.
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Seven Principles to Guide Cannabis Advertising
Event Recaps May 9, 2024At a May 2024 meeting of the ANA’s Ethics Policy Committee, the Cannabis Media Council shared its mission and the seven principles that it has crafted to guide cannabis advertising and advocacy on behalf of that advertising.
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10 Tips to Help Nonprofits Become More Nimble Fundraisers and Marketers
Event Recaps May 9, 2024During a session held at a May 2024 meeting of the ANA’s Nonprofit Organization Committee, audience members received recommendations on the use of technology and audience targeting (among other topics) from Jeffery Owens, territorial director of marketing at The Salvation Army USA, Western Territory.
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A Pulse Moment in NYC: A Look into Citizens Activation Strategy as Official Bank of the 2023 TCS NYC Marathon
Event Recaps May 9, 2024Looking to authentically connect with New Yorkers using sponsorships, in 2023 Citizens became the official bank of the TCS New York City Marathon. Citizens strategically executed a week-long activation and takeover around NYC’s most iconic event that engaged customers, colleagues, runners, and NYC communities.
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How to Build a Brand Universe
Event Recaps May 9, 2024Marc Simons, co-founder of Giant Spoon, and Emma Rathe, head of event marketing at Reddit, Inc., discussed how to build format-agnostic brand universes that transform your business.
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Atlanta Is Built for Business
Event Recaps May 8, 2024Hear how Atlanta and the Southeast region have grown exponentially as a center of innovation, culture, and diversity. Alex Gonzalez talked about the B2B alliances and partnerships that are key to attracting emerging industries and growing the talent base of the future.
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Insights from ANA’s Study of Trust and Transparency in Media: Capturing the $22 Billion Opportunity
Event Recaps May 8, 2024An ANA study predicts that of the $88 billion spent on the open web almost $22 billion is wasted. This session digs into the study, which highlights several key issues and provides actionable recommendations for B2B marketers to tackle the challenge of media waste.
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Tips for Agencies, Search Consultants, and Procurement Professionals
Event Recaps May 8, 2024Kathryn Budzien of Post Holdings drew on experience working for agencies and vendors and leading a procurement team to offer tips to agencies, search consultants, and fellow procurement personnel.
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Modernizing Talent and Driving Growth with the ANA Marketing Capabilities Framework
Event Recaps May 8, 2024Douwe Bergsma, CMO of Piedmont, delivered the opening remarks of the May 2024 ANA Business Marketing Half-Day Conference and discussed the next steps for brands using the ANA Marketing Capabilities Framework.
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Client First: Redefining Media Purchasing
Event Recaps May 8, 2024In this session, Jared Belsky and Yogi Jashnani unraveled their innovative approach to media buying, which has significant advantages including enhanced transparency, improved client-publisher relations, and a shift towards more client-beneficial media strategies.
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Procurement’s Balancing Act of Structure and Flexibility in Marketing
Event Recaps May 8, 2024In this session, Bloomberg's Chinwe Obinani discussed the importance of proactive relationship management and provided a reminder that strong communication with marketing will position procurement and sourcing as necessary partners to the entire organization.
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Guidance for Marketers Evaluating and Adopting New Technologies
Event Recaps May 8, 2024During a session at a May 2024 ANA half-day conference, the audience received an account of how technological developments promise to reshape the fortunes of marketers and businesses from Douwe Bergsma, CMO at Piedmont Healthcare, and Dr. Denish Shah, executive director of the Marketing RoundTable and associate professor of marketing at Georgia State University.
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A Collaborative Approach to Modernizing a Holding Company Agreement
Event Recaps May 7, 2024In 2023, Dell and WPP embarked on a journey to modernize their longstanding but outdated agreement. This session outlined what the process was to complete this, what was achieved and what key lessons were learned along the way.
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The Wall Street Perspective on Media Technology
Event Recaps May 7, 2024Tim Nollen, a sell-side equity research analyst covering media technology, provided his insights on the industry and outlook for the future.
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