Executive Vice President - Communications and Best Practices
Barbara Bacci Mirque is executive vice president, communications and best practices. She joined the ANA as a senior vice president in December 2000 to manage special projects, including the Family Friendly Programming Forum, and digital and industry marketing initiatives. Currently she is also responsible for ANA’s member professional development, its intellectual property, and ANA’s marketing accountability efforts. Ms. Bacci Mirque brings extensive marketing experience to her post at the ANA, which she developed as a product manager and brand marketer at a number of major companies, including Frito-Lay, Nestlé Foods, Avon, Weight Watchers and Carvel Corporation. In these posts, she launched new products and repositioned mature products, created package designs, developed distribution strategies, directed public relations campaigns and established e-commerce channels.
Early in her career, she served on the staff of Senator S.I. Hayakawa. Ms. Bacci Mirque holds an M.B.A. from New York University's Graduate School of Business Administration and a bachelor's degree in international politics from Georgetown University.