| July 1, 2009 |
| Key Trade Groups Release Comprehensive Privacy Principles for Use And Collection of Behavioral Data in Online Advertising |
| A group of the nation's largest media and marketing trade associations today released self-regulatory principles to protect consumer privacy in ad-supported interactive media that will require advertisers and Web sites to clearly inform consumers about data collection practices and enable them to exercise control over that information. [read more] |
| June 23, 2009 |
| President Signs Landmark Tobacco Legislation |
| Yesterday, President Barack Obama signed into law landmark legislation granting the Food and Drug Administration authority over tobacco products, including advertising. [read more] |
| June 16, 2009 |
| Threat to Ad Deductibility Grows |
| New York Congressman Charles Rangel, the Chairman of the House Ways and Means Committee, the tax-writing committee, indicated today in an article in Congressional Quarterly that he would support limits on the deductibility of marketing costs for prescription drugs. [read more] |
| June 16, 2009 |
| Senate Finance Committee Considering Tax on Advertising to Pay for Health Care Reform |
| The United States Senate Finance Committee is seriously considering taxing advertising in order to raise revenue to finance health care reform. [read more] |
| June 2, 2009 |
| Ad Tax Proposed in Arizona Legislature |
| The Democrats in the Arizona Senate and House have proposed a budget plan that would tax most business services, including advertising. [read more] |
| May 29, 2009 |
| Senate to Consider Tobacco Legislation Next Week |
| The U.S. Senate is scheduled to take up the Family Smoking Prevention and Tobacco Control Act (S. 982) early next week. [read more] |
| May 27, 2009 |
| ANA Joins Coalition Letter to New York Legislature Opposing Bill to Restrict Behavioral Advertising |
| ANA, along with a coalition of advertisers and Internet service providers has again urged members of the New York State Legislature to reject legislation that would impose serious new state-specific restrictions on online behavioral advertising. [read more] |
| May 19, 2009 |
| ANA, 4A’s, AAF Submit Reply Comments to FCC on Commercial Ratings |
| ANA, along with the 4A’s and the AAF, has filed reply comments with the Federal Communications Commission (FCC) on its Notice of Inquiry seeking input on whether television ratings should be applied to commercials, allowing them to be blocked by technologies such as the v-chip. [read more] |
| May 14, 2009 |
| Tobacco Bill Heads to Senate Markup Next Week |
| The Senate Commmittee on Health, Education, Labor and Pensions (HELP) is scheduled to vote next week on a major tobacco bill, the “Family Smoking Prevention and Tobacco Control Act” (S.982). [read more] |
| April 27, 2009 |
| ANA Calls on Supreme Court to Review Key Speech Case |
| April 16, 2009 |
| ANA Urges FCC to Reject Content Ratings for TV Commercials |
| ANA has urged the Federal Communications Commission (FCC) to disavow any effort to require content ratings for TV commercials so that the V-chip or other tools could be used to block them from the programming in which they appear. [read more] |
| April 13, 2009 |
| ANA Files Supplemental Comments with ICANN on gTLD Issue |
| ANA has filed supplemental comments with ICANN in opposition to their proposal to greatly expand the available level of generic top level domain names. [read more] |
| March 16, 2009 |
| Omnibus Bill Includes Statement Calling for Study of Food Marketing |
| The omnibus appropriations bill passed by Congress and signed on Friday, March 13 by the President is accompanied by an explanatory statement calling for a working group of four government agencies to study whether standards are needed for marketing of foods and beverages to children under 17. [read more] |
| March 16, 2009 |
| FCC Asks for Input on Content Ratings for Television Commercials |
| The Federal Communications Commission (FCC), in a Notice of Inquiry regarding a report it must submit to Congress by August on content blocking technologies, has asked for input on whether commercials should be included under the TV ratings program. [read more] |
| March 4, 2009 |
| Possible Ad Tax Fight in Florida Legislature |
| The advertising community may be facing another ad tax battle in the Florida Legislature. The House Finance and Tax Council will be holding a series of meetings to discuss the possible repeal of a number of current sales tax exemptions. [read more] |
| March 4, 2009 |
| ANA, 4A’s, AAF Strongly Criticize Proposed Tobacco Marketing Legislation |
| ANA, AAAA and AAF submit a detailed letter in opposition to H.R. 1256, the Family Smoking Prevention and Tobacco Control Act. [read more] |
| March 3, 2009 |
| ANA Files Comments in Response to FTC's Changes to Endorsement & Testimonial Guidelines |
| ANA has filed two comments with the Federal Trade Commission regarding its revisions to the endorsement and testimonial guidelines. [read more] |
| February 20, 2009 |
| Update on State Ad Tax Proposals |
| Update on ad tax proposals in South Dakota and New York. [read more] |
| February 13, 2009 |
| Ad Tax Bill Introduced in South Dakota Legislature |
| A bill has been introduced in the South Dakota House of Representatives that would impose a 4% gross receipts tax on all advertising services in all media in the state. [read more] |
| February 12, 2009 |
| FTC Releases Report on Online Behavioral Advertising Principles |
| The FTC has issued a staff report revising its self-regulatory principles for online behavioral advertising. [read more] |
| February 12, 2009 |
| Ad Industry Committed to Strong Self-Regulation and Development of Privacy Guides for Online Behavioral Advertising |
| Four leading marketing and advertising industry associations stated their continuing commitment to work together to develop a cross sector set of privacy principles for online behavioral advertising in order to respond to the challenge issued today by the Federal Trade Commission for comprehensive industry self regulation. [read more] |
| February 3, 2009 |
| FTC Extends Deadline for Comments on Revisions to Endorsement and Testimonial Guidelines |
| Last November, the Federal Trade Commission released a Federal Register notice detailing the changes that it plans to make to its guidelines for the use of endorsements and testimonials in advertising. The FTC recently extended the comment period to March 2, 2009. We are planning to file comments and need our members' assistance to effectively respond. [read more] |
| February 2, 2009 |
| ANA Writes to Congressional Leadership Asking for Delay in Digital Transition |
| ANA has sent a letter to the leadership of the Senate and House of Representatives and to the chairs and ranking members of the relevant committees urging Congress to pass legislation to delay the digital transition. [read more] |
| January 28, 2009 |
| House Fails to Adopt DTV Transition Delay |
| The U.S. House of Representatives has failed to adopt a Senate bill to delay the DTV transition by four months, from February 17 to June 12. [read more] |
| January 16, 2009 |
| ICANN Provides Update on Internet Domain Name Proposal |
| The Internet Corporation for Assigned Names and Numbers (ICANN) has provided an update on their proposal to greatly expand the availability of generic "top level domain names" or "gTLDs." (.com, .org, .net, etc.) [read more] |
| January 13, 2009 |
| Key Advertising Groups to Develop Privacy Guidelines for Online Behavioral Advertising Data Use and Collection |
| Four leading marketing and advertising industry associations today announced that they are working together to develop enhanced self-regulatory principles for online behavioral advertising in order to address privacy concerns and to increase consumers' trust and confidence in how online information is gathered and used. [read more] |
| January 13, 2009 |
| Children’s Food and Beverage Advertising Initiative Promotes Nutritious Choices and Healthier Lifestyles to Kids |
| The Grocery Manufacturers Association (GMA) and the Association of National Advertisers (ANA) today sent a letter to Chairman of the Federal Trade Commission (FTC) William E. Kovacic as follow-up to the Georgetown Economic Services ("GES") September 22, 2008 report on advertising food and beverages to children, "Food, Beverage and Restaurant Advertising in 2007 - Children's Impressions and Expenditures on Children's Programs". [read more] |
| December 15, 2008 |
| ANA Files Comments with ICANN on Top Level Domain Issue |
| ANA has filed comments with the International Corporation for Assigned Names and Numbers (ICANN) regarding its proposal to increase dramatically the number of generic top level domains that are available to the public. [read more] |
| December 3, 2008 |
| FTC Announces Potential Changes to Endorsement & Testimonial Guidelines |
| The Federal Trade Commission has released a Federal Register notice detailing the changes that it plans to make to its guidelines for the use of endorsements and testimonials in advertising. [read more] |
| December 1, 2008 |
| New Internet Domain Name Proposal Could Seriously Impact Your Brands |
| A proposal to greatly expand the availability of “top level domains” or “TLDs” could have a very serious impact on your company’s brands. [read more] |
| November 24, 2008 |
| ANA Urges FCC to Reject Onerous New Rules for Product Placement |
| ANA and other industry groups have urged the Federal Communications Commission (FCC) to reject proposals for onerous new time restrictions or disclosure rules on product placement in television programming. [read more] |
| November 20, 2008 |
| Waxman Defeats Dingell for House Energy & Commerce Chairmanship |
| The change in leadership at the House Energy and Commerce Committee poses new challenges for the advertising industry. [read more] |
| November 12, 2008 |
| State Budget Pressures Could Lead to Ad Tax Fights |
| Many state governments are facing severe budget pressures that are expected to intensify for some time. [read more] |
| October 20, 2008 |
| ANA Files Comments With CPSC on Advertising Rulemaking |
| September 11, 2008 |
| CPSC Asks for Comment on Final Ad Rules |
| The Consumer Product Safety Commission (CPSC) has asked for comment on its new rules for warnings in internet and catalog advertisements that it has formulated as a result of H.R. 4040, the Consumer Product Safety Improvement Act. [read more] |
| September 4, 2008 |
| Florida Supreme Court Upholds Lower Court Ruling Throwing Tax Swap Plan Off November Ballot |
| A proposed constitutional amendment in Florida which could have lead to a serious battle over taxing business services such as advertising was thrown off the November ballot by a unanimous decision of the Florida Supreme Court yesterday. This is a major victory for the business community. [read more] |
| August 14, 2008 |
| Florida Tax Swap Plan Thrown Off November Ballot |
| A proposed constitutional amendment in Florida which could lead to a serious battle over taxing business services such as advertising has been thrown off the November ballot by a state Circuit Court. [read more] |
| August 5, 2008 |
| CPSC Bill Passes Congress |
| The Consumer Product Safety Improvement Act of 2008 passed the U.S. Senate last Thursday on a vote of 89-3. This followed the vote in the U.S. House of Representatives on Wednesday, which approved the bill on a vote of 424-1. It now moves on to President Bush for his signature. [read more] |
| July 31, 2008 |
| Tobacco Legislation Passes House, Now Moves on to Senate |
| The Family Smoking Prevention and Tobacco Control Act (H.R. 1108) passed the House of Representatives on Wednesday by a vote of 326-102. [read more] |
| July 21, 2008 |
| Advertising Community Opposes Tobacco Legislation |
| On behalf of the Association of National Advertisers (ANA), the American Association of Advertising Agencies (AAAA) and the American Advertising Federation (AAF), we are writing to express our opposition to several of the marketing provisions of H.R. 1108, the "Family Smoking Prevention and Tobacco Control Act." [read more] |
| June 27, 2008 |
| FCC Issues Notice on Product Placement Issues |
| The Federal Communications Commission (FCC) has adopted a long-awaited Notice of Inquiry and Notice of Proposed Rulemaking (NOI/NPRM) on product placement in television programming. [read more] |
| June 26, 2008 |
| FTC Issues New Report on Alcohol Beverage Advertising Self-Regulation |
| The FTC has released its third report examining self-regulation of alcohol beverage advertising. [read more] |
| June 20, 2008 |
| Advocacy Groups Respond to Associations Letter to FCC on Product Placement |
| On June 19th, 23 advocacy groups sent a letter to the Federal Communications Commission urging that it conduct a Notice of Proposed Rulemaking (NPRM) on product placement. [read more] |
| June 13, 2008 |
| FCC Commissioner Adelstein Outlines Broad Agenda to Protect Children from "Inappropriate" Media Content |
| At a wide-ranging speech before the Media Institute, FCC Commissioner Jonathan Adelstein outlined a broad range of steps he believes the government should take to “protect children in the digital age.” [read more] |
| May 21, 2008 |
| DTC Prescription Drug Advertising Update |
| Two items of note regarding the DTC prescription drug advertising issue. [read more] |
| April 29, 2008 |
| Florida Tax Swap Plan Could Lead to Ad Tax Battle |
| The sales tax exemptions under Florida law for advertising and other business services may once again be under attack. [read more] |
| April 18, 2008 |
| ANA Urges New York State Lawmakers to Reject New Restrictions on Online Behavioral Advertising |
| ANA has urged members of the New York State Legislature to reject two bills that would impose serious new state-specific restrictions on online behavioral advertising. [read more] |
| April 10, 2008 |
| Legislation Would Make Sweeping Changes in FTC’s Enforcement Powers |
| Legislation was introduced in the U.S. Senate on Tuesday that would make sweeping changes in the enforcement powers of the Federal Trade Commission (FTC). If passed by the Congress, these changes could have serious implications for virtually every sector of the business community. [read more] |
| April 9, 2008 |
| ANA, Eleven Other Industry Groups File Comments on FTC Behavioral Advertising Principles |
| ANA, along with eleven other industry groups, has filed comments today on the Federal Trade Commission’s proposed self-regulatory principles for online behavioral advertising. [read more] |
| April 3, 2008 |
| House Energy and Commerce Committee Reports Tobacco Bill |
| The U.S. House of Representatives Energy and Commerce Committee has favorably reported H.R. 1108, the Family Smoking Prevention and Tobacco Control Act to the full House. [read more] |
| March 13, 2008 |
| Senate Makes Changes to CPSC Reform Act |
| The United States Senate passed the CPSC Reform Act (H.R. 4040) on March 6, 2008 with some modifications to provisions that were of concerns to the advertising industry. [read more] |
| March 11, 2008 |
| ANA Opposes Advertising Provisions in Tobacco Bill |
| The House Energy and Commerce Committee's Health Subcommittee plans to complete a markup today of H.R. 1108, the Family Smoking Prevention and Tobacco Control Act, which contains extraordinarily sweeping rules relating to tobaco advertising. [read more] |
| March 3, 2008 |
| ANA Writes to U.S. Senate on Consumer Product Safety Commission Reauthorization Bill |
| ANA has sent a letter up to the United States Senate detailing our concerns with provisions in S. 2663, The CPSC Reform Act. [read more] |
| February 28, 2008 |
| FTC Announces April Workshop on Green Marketing Guides and Packaging |
| The Federal Trade Commission (FTC) has announced a public workshop to examine developments in green packaging claims and the consumer perception of such claims. [read more] |
| February 27, 2008 |
| ANA Seeks Comment on FTC Draft Privacy Principles |
| ANA is working with a coalition of companies and industry groups to file comments with the FTC and to demonstrate the problems with a Do Not Track regime. [read more] |
| December 14, 2007 |
| ANA, AAAA and AAF Send Letter to FCC on Embedded Advertising |
| The Federal Communications Commission is holding discussions at their open commission meeting on Tuesday, December 18 regarding the use of embedded advertising (or product placement) in media. [read more] |
| December 3, 2007 |
| FTC to Review Green Marketing Guidelines |
| The Federal Trade Commission (FTC) has announced that it will begin a review of its environmental marketing guidelines and hold hearings or workshops over the next several months on a number of green marketing topics, including “sustainable” and “renewable” claims. [read more] |
| November 29, 2007 |
| FCC Chair to Push for Inquiry into Product Placement Rules |
| It has been reported that Federal Communications Commission (FCC) Chairman Kevin Martin will ask the Commission to begin a formal examination of the agency's current disclosure rules for product placement in television programming. [read more] |
| November 28, 2007 |
| U.S. Conference of Mayors Report Highlights Declining Tax Revenues and Slowing Growth |
| The U.S. Conference of Mayors has released an economic impact report which forecasts sharp gross domestic product losses as a result of the ongoing foreclosure crisis. [read more] |
| November 14, 2007 |
| Florida Tax Commissioner Calls for New Taxes on Business Services |
| Former State Senate President John McKay, now a member of the Florida Taxation and Budget Reform Commission, has proposed a constitutional amendment to require the Florida Legislature to reduce property taxes by extending the sales tax to most business services. [read more] |
| October 1, 2007 |
| ANA and Industry Groups Submit Comments on FEC Rulemaking on "Electioneering Communications" |
| The Association of National Advertisers (ANA) and our sister associations, the American Association of Advertising Agencies (AAAA) and the American Advertising Federation (AAF) have filed comments with the Federal Election Commission (FEC) on a proposed rulemaking regarding “electioneering communications.” [read more] |
| September 20, 2007 |
| FTC to Host Forum on Online Behavioral Advertising |
| The Federal Trade Commission (FTC) will host a two-day Town Hall meeting to examine privacy issues and online behavioral advertising – the practice of tracking consumers’ activities online in order to target advertising to them. [read more] |
| July 19, 2007 |
| Food and Beverage Marketing Initiative Receives Positive Reviews |
| The Council of Better Business Bureaus (CBBB) yesterday announced the details of the new marketing pledges of 11 major food, beverage and restaurant companies under the Council’s Children’s Food and Beverage Advertising Initiative. The pledges were described at a joint forum hosted by the Federal Trade Commission (FTC) and the Department of Health and Human Services (HHS) on food marketing to children. [read more] |
| July 17, 2007 |
| ANA Opposes Kennedy Tobacco Advertising Restrictions |
| Tomorrow, the Senate Health, Education, Labor and Pensions (HELP) Committee will consider S. 625, a bill to transfer regulatory authority over tobacco products and advertising to the Food and Drug Administration. ANA, along with the American Association of Advertising Agencies and the American Advertising Federation, has sent a letter to the committee detailing the constitutional problems with the advertising provisions in the bill. [read more] |
| July 12, 2007 |
| ANA Opposes Brownback TV Indecency and Violence Amendments |
| ANA has sent a letter to the Senate Appropriations Committee in opposition to Senator Sam Brownback’s (R-KS) proposed amendments to the Financial Services and General Government Appropriations bill regarding indecent and violent television content. [read more] |
| June 26, 2007 |
| ANA Files Statement With Senate Commerce Committee on Media Violence |
| At a hearing held today on children and media violence, ANA filed a policy statement with the Senate Commerce, Science and Transportation Committee expressing our deep concern about any attempt by Congress to regulate violent content and restrict it in a manner similar to indecency. [read more] |
| June 22, 2007 |
| Energy and Commerce Committee Passes Drug Bill With Towns-Buyer Amendment Language |
| At yesterday’s markup of the drug safety bill, the House Energy and Commerce Committee preserved language passed during the Health Subcommittee markup that replaced five provisions in the original that would have imposed burdensome restrictions on advertising. [read more] |
| June 20, 2007 |
| House Health Subcommittee Strips Drug Safety Bill of Burdensome DTC Restrictions; Full Committee Considers Bill Tomorrow |
| Yesterday, the Health Subcommittee of the House Energy and Commerce Committee passed an amendment sponsored by Reps. Ed Towns (D-NY) and Steve Buyer (R-IN) removing extremely onerous restrictions on advertising from the drug safety bill. [read more] |
| June 18, 2007 |
| ANA Opposes Changes in FTC Guides for the Use of Endorsements and Testimonials in Advertising |
| The Association of National Advertisers (ANA) has urged the Federal Trade Commission (FTC) to reject a proposed change in the Guides Concerning the Use of Endorsements and Testimonials in Advertising. [read more] |
| June 12, 2007 |
| House Health Subcommittee Holds Hearing on Drug Bills; Markup To Be Held Next Tuesday |
| The Health Subcommittee of the House Energy and Commerce Committee held a legislative hearing today on a number of discussion drafts of pending bills, including the drug safety bill originally introduced by Reps. Ed Markey (D-MA) and Henry Waxman (D-CA), which contains a number of provisions that would severely restrict DTC advertising for new drugs. [read more] |
| June 7, 2007 |
| House Health Subcommittee Bill Bans and Restricts Prescription Drug Advertising |
| The Chairman of the House Energy and Commerce Subcommittee on Health, Congressman Frank Pallone, has released a discussion draft of the drug safety bill. That draft contains five new restrictions on prescription drug advertising to consumers. [read more] |
| June 6, 2007 |
| House Health Subcommittee to Mark Up Drug Safety Bill |
| The House Energy and Commerce Subcommittee on Health is expected to markup a drug safety bill on Wednesday, June 13, 2007. It is possible that there may be provisions to ban or restrict prescription drug advertising included in the Chairman’s mark or offered during the markup. [read more] |
| May 25, 2007 |
| IOM Tobacco Report Calls for FDA Regulation of Advertising |
| The Institute of Medicine issued a report yesterday calling on the federal government to take various actions to reduce tobacco use, including major restrictions on advertising. [read more] |
| May 16, 2007 |
| Senator Harkin Reintroduces HeLP America Act |
| Senator Tom Harkin (D-IA) has reintroduced his HeLP America Act (S. 1342), which contains a number of provisions that impact advertisers. [read more] |
| May 15, 2007 |
| Chairman Markey Suggests Restrictions on Food Marketing |
| FCC Chairman Martin and Commissioners Tate and Copps have responded to House Telecommunications and the Internet Subcomittee Chairman Ed Markey's letter urging serious new restrictions on food marketing. [read more] |
| May 10, 2007 |
| Senate Passes Drug Safety Bill With Industry-Backed Advertising Provisions |
| After weeks of negotiations, the Senate yesterday passed the drug safety bill, S.1082, without major new restrictions on direct-to-consumer prescription drug ads. [read more] |
| April 26, 2007 |
| FCC Violence Report Released |
| The Federal Communications Commission (FCC) last night released their long awaited report on "Violent Television Programming and Its Impact on Children." [read more] |
| April 24, 2007 |
| Drug Safety Bill on Senate Floor Next Week |
| We have learned that the Senate leadership is likely to bring up the drug safety bill (S.1082) as early as next Monday. This bill contains provisions that are an enormous threat to the advertising community. [read more] |
| April 18, 2007 |
| Senate HELP Committee Votes to Keep Restrictive Ad Proposals in Drug Safety Bill |
| Yesterday, the Senate Health, Education, Labor and Pensions (HELP) Committee held a markup on S. 1082, the Food and Drug Administration Revitalization Act, which contains a two-year moratorum on advertising for prescription drugs and new government-mandated warnings for ads. [read more] |
| April 17, 2007 |
| Update on Children's Issues |
| Two important developments on the children's advertising front. [read more] |
| April 11, 2007 |
| Senate HELP Committee to Markup Kennedy-Enzi Drug Safety Bill Next Wednesday |
| The Senate HELP Committee plans to mark up S. 484, the Enhancing Drug Safety and Innovation Act, on Wednesday, April 18. The bill contains three provisions of concern to the advertising industry. [read more] |
| April 6, 2007 |
| Marketers Respond to Obesity Challenge: What Is Your Company Doing? |
| ANA is serving on a joint government/industry task force that will be meeting next Friday to discuss potential new initiatives. One of our goals is to develop a comprehensive inventory of the efforts already being made by individual marketers to address childhood obesity. Therefore, we need examples of programs or partnerships that your company has begun to address childhood obesity. [read more] |
| April 5, 2007 |
| Utah District Court Rejects Advertisers' Arguments in Child Registry Case |
| On March 23, 2007, the federal court in Utah denied the motion for preliminary injunction in this very important case dealing with a do-not-email registry enacted in 2004. [read more] |
| March 15, 2007 |
| Illinois Governor Proposes Gross Receipts Tax |
| In his "State of the State" speech last week, Illinois Governor Rod Blagojevich proposed a new gross receipts tax (GRT) on all business activity in the state. [read more] |
| March 2, 2007 |
| Update on State Ad Tax Developments |
| There have been several important developments on the state ad tax front. [read more] |
| February 21, 2007 |
| Ad Tax Fights Possible in Michigan and Iowa |
| The marketing community may be facing ad tax battles in the legislatures in Michigan and Iowa. We need your assistance to respond to these threats. [read more] |
| February 14, 2007 |
| House Energy and Commerce Committee Introduces Package of Bipartisan Privacy Bills |
| Last week, to mark National Consumer Protection Week, the House Energy and Commerce Committee introduced four major privacy bills. The bills deal with data security, spyware, pretexting, and social security number protection. [read more] |
| February 6, 2007 |
| New Congress Focuses on Prescription Drug Ads |
| The first month of the new Congress has seen a flurry of legislative activity in the prescription drug advertising area. [read more] |
| January 24, 2007 |
| ANA To Participate on FCC Task Force on Childhood Obesity |
| The Federal Communications Commission announced that the first meeting of its public-private Task Force on 'Media and Childhood Obesity: Today and Tomorrow' will be held on February 14, 2007. [read more] |
| January 19, 2007 |
| Chairmen Majoras, Martin Headline ANA Advertising Law and Business Affairs Conference |
| Highlights from ANA's Advertising Law and Business Affairs Conference [read more] |
| January 16, 2007 |
| Tax On Business Services (Including Advertising) Possible In Michigan |
| A proposal to extend the sales tax to most business services, including advertising, may soon be introduced in the Michigan Legislature. [read more] |
| December 11, 2006 |
| FTC Rejects Call for Law Enforcement Actions on "Buzz" Marketing |
| The staff of the Federal Trade Commission (FTC) has rejected a call from Commercial Alert for law enforcement actions and guidelines on the practice of "word of mouth" or "buzz" marketing. [read more] |
| December 4, 2006 |
| ANA Responds to American Academy of Pediatrics (AAP) Attack on Several Advertising Categories |
| The American Academy of Pediatrics (AAP) today released a new report attacking the impact of advertising on America's children. [read more] |
| November 14, 2006 |
| Chairman Barton Planning Privacy Push in Lame Duck? |
| We have learned from the trade press that outgoing House Energy and Commerce Chairman Joe Barton (R-TX) plans to make a push to pass three privacy bills in the lame duck session. [read more] |
| November 10, 2006 |
| The Impact of the Election on Marketers |
| Dan Jaffe has posted an update to his blog detailing the ramifications of this week's elections on the advertising and marketing industry. [read more] |
| September 27, 2006 |
| Senator Brownback and FCC Commissioners Announce Formation of Childhood Obesity Task Force |
| Senator Sam Brownback (R-KS), FCC Chairman Kevin Martin and FCC Commissioner Deborah Tate held a press conference today to announce the formation of a joint government/industry task force to examine the impact of media and advertising on children's health. [read more] |
| July 21, 2006 |
| Children's Marketing and Interactivity Under Attack |
| Children's marketing and interactive commercials during children's TV programming have been on the hot seat this week. [read more] |
| July 18, 2006 |
| Senate Telecommuncations Bill Stifles Development of Major New Communications Technologies |
| The Association of National Advertisers (ANA), in a letter to the members of the Senate Commerce Committee stated that, “new media innovations and communications technologies will be strangled or severely damaged by the Senate Commerce Committee's reform bill (H.R. 5252, Advanced Telecommunications and Opportunity Reform Act)." [read more] |
| July 12, 2006 |
| California Court Decision is Victory for All Marketers |
| The California Court of Appeal has issued an opinion which provides substantial protection for marketers from frivolous class action lawsuits under California’s Unfair Competition Law (UCL). [read more] |
| June 20, 2006 |
| ANA Argues that Utah Child Protection Registry is Fundamentally Flawed and Unconstitutional |
| The Association of National Advertisers (ANA) has joined with five other groups in filing a “friend of the court” brief in an important lawsuit challenging the Utah Child Protection Registry Act. [read more] |
| June 2, 2006 |
| Please Contact Conferees to Support Rebuilding of Storm-Damaged Billboards |
| We need your assistance in support of an amendment that facilitates the reconstruction of billboards that were damaged or destroyed by last summer’s hurricanes. [read more] |
| May 26, 2006 |
| ANA Supports Rebuilding of Storm-Damaged Billboards |
| ANA has written to members of the Transportation Subcommittee of the House Appropriations Committee in support of an amendment that facilitates the reconstruction of billboards that were damaged or destroyed by last summer's hurricanes. [read more] |
| May 19, 2006 |
| Texas Governor Signs New Gross Receipts Tax |
| Texas Governor Rick Perry yesterday signed the new business gross receipts tax bill that was passed during the special session on school finance reform. [read more] |
| May 8, 2006 |
| State Attorneys General Ask FTC to Look into Alcohol Beverage Marketing |
| Twenty state attorneys general have filed comments with the Federal Trade Commission (FTC) in response to its extensive fact-finding proposal into alcohol beverage industry marketing practices. [read more] |
| April 21, 2006 |
| California Bill Would Tax Certain Food And Beverage Ads |
| California Senator Liz Figueroa has introduced legislation (Senate Bill 1118) that would impose a tax of an unspecified percentage on television advertising for certain 'foods of poor nutritional quality.' The tax would be imposed on advertising between the hours of 7:00 am to 10:00 pm or during child-specific programming. [read more] |
| April 21, 2006 |
| We Need Your Input On Proposed Gross Receipts Tax In Texas |
| On Monday, the Texas Legislature began another special session to attempt to resolve school finance issues. One important part of that debate is a proposal by Governor Rick Perry to make significant changes in the state's franchise tax in the form of a new gross receipts base. [read more] |
| April 20, 2006 |
| ANA Argues that California court decision poses serious risks for all marketers |
| The Association of National Advertisers (ANA) has joined with two other industry groups in filing a "friend of the court" brief in an important lawsuit based on California's Unfair Competition Law. [read more] |
| April 9, 2006 |
| ANA Files Comments with US Delegation to Codex |
| ANA filed comments with Dr. Barbara Schneeman, the U.S. delegate to the 34th Session of the Codex Committee on Food Labeling. The Committee will be considering, among other items, whether to include a definition of advertising in the terms of the Codex Guidelines for the Use of Nutrition and Health Claims. [read more] |
| April 8, 2006 |
| FCC Implements Junk Fax Prevention Act of 2005 |
| The Federal Communications Commission has announced its rules to implement the Junk Fax Prevention Act of 2005. [read more] |
| March 30, 2006 |
| ANA Submits Testimony Against California Alcohol Advertising Bill |
| California Senator Carole Migden has introduced legislation in the California Senate that would impose onerous restrictions on alcohol beverage advertising. [read more] |
| March 20, 2006 |
| Special Session In Texas To Begin On April 17 |
| Texas Governor Rick Perry announced Friday that he would call a special session of the Texas Legislature, to begin on April 17th, to revise the state's school finance system. The Texas Supreme Court ruled last year that the current funding system is unconstitutional and set a deadline of June 1st for revising it. [read more] |
| February 13, 2006 |
| ANA to File Amicus Brief in Lawsuit Challenging Utah Child Protection Registry Act |
| The Association of National Advertisers (ANA) will soon be filing a 'friend of the court' brief in support of a lawsuit in federal court which challenges Utah's Child Protection Registry Act. [read more] |
| January 27, 2006 |
| NY Assemblyman Will Push Bill To Tax Television Ads To Pay For Obesity Prevention |
| New York State Assemblyman Felix Ortiz (D-Brooklyn) has announced that he would make a major push this year for legislation to impose a special sales tax on certain foods and beverages, videos, movie tickets and television advertisign for these products. [read more] |
| January 13, 2006 |
| Pennsylvania Tax Bill Scheduled For Hearing On Wednesday |
| The Pennsylvania Senate Special Session Committee on Legislation has scheduled another hearing for next Wednesday, January 18th, on Senate Bill 854, the legislation that would tax advertising and many other business services. [read more] |
| January 10, 2006 |
| Contact Pennsylvania Lawmakers and Governor to Oppose Advertising Tax Proposal |
| It is critical for all marketers to immediately contact Pennsylvania Governor Ed Rendell and all of the members of the Pennsylvania General Assembly to express your opposition to a proposal to tax all advertising in the state. [read more] |
| January 5, 2006 |
| ANA Opposes Ad Tax Proposal in Pennsylvania Legislature |
| On December 20th, on a vote of 103-92, the Pennsylvania House of Representatives passed a property tax relief bill that would broadly extend the sales tax to cover advertising and a number of other business services. [read more] |
| January 3, 2006 |
| Pennsylvania House Passes Tax on Advertising and Other Business Services |
| The Pennsylvania House of Representatives has passed a property tax relief bill that would broadly expand the current 6% sales tax to cover advertising and a number of other business services. [read more] |
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Advocacy : News
Advocacy News
June 23, 2009
President Signs Landmark Tobacco Legislation
June 16, 2009
Threat to Ad Deductibility Grows
June 16, 2009
Senate Finance Committee Considering Tax on Advertising to Pay for Health Care Reform
June 2, 2009
Ad Tax Proposed in Arizona Legislature
May 29, 2009
Senate to Consider Tobacco Legislation Next Week
May 27, 2009
ANA Joins Coalition Letter to New York Legislature Opposing Bill to Restrict Behavioral Advertising
May 19, 2009
ANA, 4A’s, AAF Submit Reply Comments to FCC on Commercial Ratings
May 14, 2009
Tobacco Bill Heads to Senate Markup Next Week
April 27, 2009
ANA Calls on Supreme Court to Review Key Speech Case