ANA, Eleven Other Industry Groups File Comments on FTC Behavioral Advertising Principles

April 9, 2008

ANA, along with eleven other trade associations, has filed comments today on the Federal Trade Commission's proposed self-regulatory principles for online behavioral advertising.   

Our joint comments discuss the tremendous benefits provided to consumers by behavioral advertising and the potential limitations of some of the FTC's proposed guidelines.  Instead, we argue that existing self-regulation and leading business practices are the best way to protect the public without limiting consumer choice. 

You can read more on this issue at Dan Jaffe's Regulatory Rumblings blog.

If you have any questions, you can reach Dan Jaffe at 202-296-2359 or at djaffe@ana.net.