State Attorneys General Ask FTC to Look into Alcohol Beverage Marketing

May 8, 2006

Twenty state attorneys general have filed comments with the Federal Trade Commission (FTC) in response to its extensive fact-finding proposal into alcohol beverage industry marketing practices.   

The letter, which was filed by the Youth Access to Alcohol Committee of the National Association of Attorneys General (NAAG), asks the FTC to obtain information on whether the industry’s 30% self-regulatory placement standard is appropriate, and whether a 15% standard would be more effective and appropriate to prevent youths from viewing alcohol beverage ads in the media. 

The letter can be viewed here. 

If you have any questions, you can reach Dan Jaffe at 202-296-2359 or at djaffe@ana.net.