December 4, 2006
The American Academy of Pediatrics (AAP) today released a new report attacking the impact of advertising on America's children. AAP called for new restrictions on ads for tobacco, alcohol beverages, prescription drugs and certain foods and beverages. The Academy also called for the government to reduce by one-half the number of TV commercials allowed during children's programming. The text of the AAP report is available at www.aap.org/advocacy/releases/dec06advertising.htmUnfortunately, the AAP report is inaccurate and misguided in a number of ways. Dan Jaffe's blog, at http://ana.blogs.com/jaffe/ describes the defects with the AAP report.
ANA will continue to work with policymakers to protect the unique interests of children in the marketplace. If you have any questions about the AAP report, please contact Dan Jaffe, ANA Executive Vice President at djaffe@ana.net or (202) 296-1883.