ANA, the American Association of Advertising Agencies (AAAA), Television Bureau of Advertising (TVB), and the National Association of Broadcasters (NAB) have formed a coalition to prepare the advertising community for the transition to digital television (DTV), now scheduled for June 12, 2009. This initiative is called, “The DTV Transition: Keeping the Ad Community in the Loop.”
The coalition will keep the advertising community informed of the implications of the changeover from analog to digital-only television broadcasts in an effort to identify and address any concerns or issues specific to the ad industry. The coalition will communicate with the advertising community through email notifications, webcasts, a speakers bureau, luncheons, one-on-one meetings and the Web sites of the four associations.
Under legislation passed by Congress in 2009 and signed by President Obama, full-power television stations are now required to run off their analog signals no later than June 12, 2009, and continue broadcasting exclusively in the digital format.
Digital television enables TV stations to provide dramatically clearer pictures, better sound quality and more programming choices for viewers. For advertisers, it will mean additional targeting opportunities as stations add more niche programming, as well as commercials with improved picture and sound.
- What Every Ad Exec Should Know About the DTV Transition
- The Digital TV Transition: Production Implications for Advertisers
- ANA Production Management Committee meeting, 9/16
- ANA Television Advertising Committee meeting, 9/23