ANA, the American Association of Advertising Agencies (AAAA), Television Bureau of Advertising (TVB), and the National Association of Broadcasters (NAB) have formed a coalition to prepare the advertising community for the February 17, 2009 transition to digital television (DTV). This initiative is called, “The DTV Transition: Keeping the Ad Community in the Loop.”
The coalition will keep the advertising community informed of the implications of the changeover from analog to digital-only television broadcasts in an effort to identify and address any concerns or issues specific to the ad industry. The coalition will communicate with the advertising community through email notifications, webcasts, a speakers bureau, luncheons, one-on-one meetings and the Web sites of the four associations.
Under legislation passed by Congress—the Deficit Reduction Act of 2005—full-power television stations are required to turn off their analog signals on February 17, 2009, and continue broadcasting exclusively in the digital format.
Digital television enables TV stations to provide dramatically clearer pictures, better sound quality and more programming choices for viewers. For advertisers, it will mean additional targeting opportunities as stations add more niche programming, as well as commercials with improved picture and sound.
- What Every Ad Exec Should Know About the DTV Transition
- The Digital TV Transition: Production Implications for Advertisers
- ANA Production Management Committee meeting, 9/16
- ANA Television Advertising Committee meeting, 9/23