The Role of Advertising in America

Advertising occupies a major place in American society. Linked to the bedrock principles that shaped our nation – free speech, competition and individual choice – it has served the public since colonial times as a source of vital information about our open, market-based economy.

Advertising is a positive force in our free society. Protected by the First Amendment, it informs the public, promotes competition, fuels economic growth, creates jobs and fosters a wide array of media choices for consumers.

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