ANA Alliance for Family Entertainment

Family stories are great stories...

Today's audiences are more diverse and fragmented than ever, and so are their media choices. But they do have one thing in common: they all have families. Wonderful, frustrating, endlessly fascinating families.  Dramatic, comedic, uplifting, infuriating, struggling, flourishing, traditional, unconventional, dysfunctional and functional families.

The most popular (and highly rated) shows in TV history are about families.  Some of the most successful web content is family-centered.  Quality family programming is compelling content—and the perfect context for marketing messages to achieve maximum impact.

Over and over again, research shows that when family brands support family content, marketers' awareness and purchase intent soar. When family brands' messages appear in other (less appropriate) storytelling genres, awareness and purchase intent plummet, proving that sophisticated family programming isn't just good for viewers—it's also very, very good for business. Yet even in a digital ecosystem filled with traditional, new and emerging media platforms, sophisticated storytelling that depicts the complex and challenging issues facing families each day is still far too hard to find.

The ANA Alliance for Family Entertainment (AFE) is dedicated to changing that picture.

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About the AFE

The AFE is a group leading national advertisers dedicated to bringing consumers quality family entertainment options that multi-generational audiences can watch without anyone being embarrassed.

AFE Mission and Business Goal

The AFE's mission is to find, nurture and support quality family entertainment the entire family can enjoy on multiple distribution platforms.

The AFE's business goal is to drive core member business objectives and ROI by supporting more efficient and effective media.

AFE Definition of Family Entertainment

The AFE defines family entertainment as high-quality programming that portrays modern families dealing with the complex issues that impact their lives in today's society.  When programming includes conflicts between characters, it embodies positive resolution to those conflicts, and when appropriate, provides viewers with teachable moments on how to navigate difficult situations

AFE Programming Guidelines

The AFE supports quality scripted and reality television programming that is viewing appropriate for children age 8 and older.

Supported programming portrays modern families dealing with the complex issues that impact their lives in today's society.

When programming includes conflicts between characters, it embodies positive resolution to those conflicts, and when appropriate, provides viewers with teachable moments on how to navigate difficult situations.

Research stats on family programming

Families want more family programming options.

A recent proprietary research study found that only 23 percent of respondents reported being satisfied with the amount of family-oriented programming currently available.

AFE Membership Benefits

Why do the biggest family advertisers in America belong to the ANA's Alliance for Family Entertainment?

Because the AFE delivers maximum impact:

  • The collective clout of a group commands almost 40% of total U.S. adspend
  • Members get access to extensive proprietary research
  • New and existing content
  • Unique opportunities and unparalleled insight

For a list of current AFE members, see PDF to the right.