Quality family entertainment is hard to find, particularly in today's media ecosystem. The ANA Alliance for Family Entertainment, a group of leading national advertisers, is working hard to provide consumers with entertainment options the entire family can watch without anyone being embarrassed or grabbing for the remote. Family content supported by family brands.
The group began more than a decade ago as the Family Friendly Programming Forum to find solutions to the lack of primetime programming with multi-generational appeal. Programming that depicted the complex life of the American family and embodied responsible resolution to issues. In 2008 the coalition changed its name to the ANA Alliance for Family Entertainment, with an expanded mission of finding, nurturing and supporting family programming on traditional, new and emerging media platforms.
Jun 22, 2010
ANA Alliance for Family Entertainment Announces Family Programming Sponsorship Fund
Jun 9, 2010
Randy Jackson to Keynote ANA Alliance for Family Entertainment's Sixth Symposium
Mar 30, 2010
ANA Alliance for Family Entertainment Taps Former GroupM North America CEO Marc Goldstein to Lead Content Development
Feb 11, 2010
Walmart and Procter & Gamble Collaborate to Provide Family-Friendly TV Programming
MEMBER INFORMATION
In 1998 two of the most-respected and powerful marketers in the U.S. met to talk about a serious threat to their family businesses. Procter & Gamble Global Marketing and Government Relations Officer Bob Wehling and Andrea Alstrup, corporate vice president of advertising for Johnson & Johnson, were concerned that network television was losing its effectiveness.
Family brands need to reach every member of a family to have maximum impact, but by the end of last century, most viewers were increasingly unlikely to be watching television with anyone else. The major reason was that there wasn't anything on that everyone in the family could watch together, not without at least one family member being bored or shocked, particularly at 8:00 PM.
The solution, the two executives believed, was to find, nurture, develop, and support stories with multigenerational appeal regardless of genre or format. Content that didn't pander, that provoked healthy discussion about what families go through, individually and collectively, and most of all that entertained.
Learn how your brand can play a role in the future of family entertainment.
Alliance proprietary research proves consumers want more family entertainment options and gives members unique insight into consumer perceptions.
The Alliance continues to discover new talent through its scholarship program, designed to encourage students to explore family content and to develop material with family-oriented themes.
