Family stories are great stories...
Today’s audiences are more diverse and fragmented than ever, and so are their media choices. But they do have one thing in common: they all have families. Wonderful, frustrating, endlessly fascinating families. Dramatic, comedic, uplifting, infuriating, struggling, flourishing, traditional, unconventional, dysfunctional and functional families.
The most popular (and highly rated) shows in TV history are about families. Some of the most successful web content is family-centered. Quality family programming is compelling content—and the perfect context for marketing messages to achieve maximum impact.
Over and over again, research shows that when family brands support family content, marketers’ awareness and purchase intent soar. When family brands’ messages appear in other (less appropriate) storytelling genres, awareness and purchase intent plummet, proving that sophisticated family programming isn’t just good for viewers—it’s also very, very good for business. Yet even in a digital ecosystem filled with traditional, new and emerging media platforms, sophisticated storytelling that depicts the complex and challenging issues facing families each day is still far too hard to find.
The ANA Alliance for Family Entertainment is dedicated to changing that picture.