Despite the expansion of program channels and new media platforms, it is still difficult for families to find good quality family entertainment. And yet there continues to be a demand for this type of programming from both consumers and advertisers.
As a result, The ANA Alliance for Family
Entertainment, a group of leading national advertisers, continues to work hard
to provide consumers with entertainment options that multigenerational
audiences can watch without anyone being embarrassed or grabbing for the
remote. Family content supported by family brands.
The group began more than a decade ago as the Family Friendly Programming Forum
with a charter to find solutions to the lack of primetime programming with
multi-generational appeal. Programming that depicted the complex life of the
American family and embodied responsible resolution to many of the challenging issues
facing families each day.
In 2008 the coalition changed its name to the ANA Alliance for Family Entertainment, with an expanded mission of finding, nurturing and supporting family programming on traditional, new and emerging media platforms. We are well on our way to accomplishing our mission by fostering the development of family sitcom and reality programming.
In 1998 two of the most-respected, powerful marketers in the U.S. met to talk about a serious threat to their family businesses. Procter & Gamble and Johnson & Johnson were concerned that network television was losing its effectiveness as they could not find enough family programming to advertise their family brands. They knew that edgy programs might be good for ratings, but were not good for family brands. Customers overwhelmingly stated they wanted primetime programs they could comfortably watch with their children.
Research studies confirmed that family brands needed to reach every family member for maximum impact. But due to the changes in programming, most viewers were increasingly unlikely to be watching TV with anyone else. Adult viewers found that there weren't many quality programs that an entire family could watch together, without at least one family member being bored or shocked, even at 8:00 PM.
Congratulations Megan Angelo!
Megan’s script, O'Connell For Congress, was selected as the winner of the ANA Alliance for Family Entertainment's 2011 "Search for America's Newest Comedy Writer" contest. Click here to read more.
Thank you to all the aspiring writers who submitted scripts for consideration.
Stay tuned! Details about the Alliance's 2012 contest will be released later this year.
