The ANA Alliance for Family Entertainment is a group of nearly 40 major national advertisers, supported by the Association of National Advertisers is dedicated to finding, nurturing, developing and supporting family friendly programming.
Our group began more than a decade ago as the Family Friendly Programming Forum to find solutions to the lack of primetime television options with multi-generational appeal. Members knew that relevant, quality programming that depicted the complex life of the changing American family and embodied responsible resolution to issues effectively spoke to their consumers. In 2008 we expanded our mission and changed our name to the ANA Alliance for Family Entertainment to reflect the transforming media marketplace and changes in American homes.
With our updated mission we are working with content partners to bring more family friendly options to multiple platforms. The power of our collective group is committed to ensuring that there are family entertainment choices on broadcast and cable networks, as well as on the Internet, mobile devices and gaming platforms.
Since its inception, the Alliance has:
- Established the importance of family friendly programming with the broadcast networks as part of the lexicon that influenced conversation.
- Played a significant role in bringing 20 primetime programs to air, including hits The Gilmore Girls, Chuck, Everybody Hates Chris and Friday Night Lights. 2007 marked a key milestone for us when there was at least one family program on at least one broadcast network, seven nights a week.
- Hosted symposia that brought together marketers and leaders of the entertainment community and fostered in-depth discussions on media consumption and key issues facing U.S. families.
- Given more than 50 scholarships to young storytellers across the country writing in the family entertainment genre
As a result, membership has grown steadily and our group has become a formidable influence supporting and promoting the development of family friendly content.