Dear ANA Member/Prospect:
For the past ten years, the ANA Alliance for Family Entertainment sm (Formerly Family Friendly Programming Forum (FFPF) - a group of nearly 40 major national advertisers, supported by the Association of National Advertisers (ANA) has dedicated itself to finding, nurturing, developing and supporting family friendly content across multiple distribution platforms.
The Alliance is comprised of advertisers representing some of America's most trusted brands, whose collective advertising represents approximately 30 percent of all U.S. television advertising dollars. This fact puts us in an exceptional position to make a change in today's media landscape. Our vision of family friendly programming isn't just something adults and children can enjoy together, it's also good business for all involved.
For a minimal investment in dues and an assortment of additional initiatives to choose from, you can be a part of this influential group and benefit from many opportunities. The Alliance will evolve its successful Script Development Fund into a Content Development Initiative. The initiative will seek out family entertainment concepts in development - across all distribution platforms - - and financially support their advancement among members through media allocations, and your support will allow and encourage aspiring student writers to produce family-oriented scripts through our Student Scholarship Program. At the Annual Symposium, you will engage all facets of the entertainment community - network, cable and other providers, advertisers, writers and producers of content - - in a dialogue about business efficacy and social responsibility that are the heart of the Alliance's mission. Importantly, as a member of the Alliance, the goodwill your customer base has towards your brands will be enhanced, because through your proactive efforts via membership within the Alliance - which are regularly noted in the press - their families will have an array of family friendly programming options to choose from.
Advertisers who support family brands are eligible to participate in the Alliance. Contributions start at $15,000.
For more information or if you are interested in copies of our 2008 Family Television Awards show and our 2009 Annual Symposium DVD, please contact Helen Griffin at (212) 455-8026 or hgriffin@ana.net