Mike Senackerib joined Campbell as Chief Marketing Officer in October 2012. He reports to Denise Morrison, President and Chief Executive Officer, and is a member of the Campbell Leadership Team.
As leader of the Marketing Center of Excellence, Mike works with the marketing leaders in each business unit to help drive functional excellence. He oversees Global Advertising, Design, Media, Digital Marketing, Marketing Excellence, and the Corporate Strategy group. The Consumer and Customer Insights Department also reports functionally to Mike.
Before joining Campbell, Mike was Senior Vice President and Chief Marking Officer at the Hertz Corporation, where he held global responsibility for brand and digital marketing, product management, customer relationship management, market research, and pricing and yield management. His leadership helped enhance Hertz’s marketing capabilities and achieved significant revenue growth plus strong profit improvement. Mike also led initiatives designed to build the organization’s marketing capabilities.
Earlier in his career, Mike held several marketing and line roles at Nabisco, including serving as Executive Vice President and General Manager of Nabisco’s $1.2 billion Salted Snack division. Mike went on to take positions of increasing responsibility at Nabisco and then Kraft, including leading the $3.8 billion Biscuit portfolio, Global Snacks sector and the Direct Store Delivery business.
Mike previously worked for Campbell from 1992 to 1996, managing marketing for several of Campbell's key U.S. Soup brands.
Mike earned his B.A. degree in government and law from Lafayette College and his M.B.A. degree, with a focus on marketing, from Columbia University.
He is a board member with the Community Food Bank of New Jersey in Hillside, N.J.