Speaker Profile

Kimberly Orton
Partner; Managing Director, New York / EffectiveBrands

Kimberly is a Partner and the Managing Director of our New York office. She has particular expertise in the design, development and implementation of strategic consumer-based programs for global markets.

She recently led Lippincott’s CPG /packaging design practice area, as a senior partner.  Her clients included Diageo, Kraft, Pfizer, Pursuit of Happiness, Leapfrog, Wal-Mart and Intuit.   Prior to joining Lippincott, Kimberly was the vice president and managing director at Lipson Alport Glass & Associates.

Earlier, she maintained several leadership roles at The Coca-Cola Company over the span of fourteen years.  Kimberly was a director in the Corporate Marketing Division in Atlanta, GA from 1996-1999, where she provided direction, vision and management to ensure the visual equity, strength and profitable growth of over 160 brands worldwide.

 “I love the diversity of marketing, but am most passionate about problem solving.  Connecting brands to consumers, helping marketers translate knowledge into learning or finding the next brand innovation.  Looking for those solutions is what drives me.”

Kimberly holds a B.S. from Colorado State University.

Kimberly’s client work includes: Sony, Campbell, Merck, Mylan, Hershey, Shiseido, Kao and Novartis.