Speaker Profile

John Marshall
Senior Partner, Global Director of Strategy / Lippincott

John is a senior partner based in Lippincott’s Boston office and is the global director of strategy with over 20 years of consulting and operating experience. A seasoned general manager and marketing executive, John has worked with many of the nation’s largest companies in crafting and executing strategies to create long-term growth and shareholder value.

His clients have included 3M, American Express, AT&T, Avaya, Brunswick, CA Technologies, Caterpillar, Clear Channel, Fidelity Investments, General Motors, Grainger, LL Bean, and The Weather Channel.His prior roles include executive vice president and global head of marketing strategy and enablement at Digitas, where he was a member of the firm’s global operating committee. He was responsible for the company’s client relationships in the area of marketing strategy, digital strategy, analytics, and technology strategy.

John was also a partner with consulting firm Mercer Management Consulting (now Oliver Wyman), where he applied expertise in marketing, Internet commerce, business strategy, and shareholder value creation to drive growth in numerous companies. He began his career as an equity analyst and has significant experience in shareholder based management.

John is a frequent conference presenter for the ANA, the AMA, and other industry forums. He also co-authored “How to Activate a Brand Internally”, an article published in AMA's Marketing Management magazine on how to receive a higher ROI on your marketing investments, and wrote “The New Brand Steward”, an article published in the ANA Magazine’s Spotlight edition on the ever broadening role of the CMO. Additionally, he is the co-author with David Kenny of “Contextual Marketing: The Real Business of The Internet,” published in the Harvard Business Review.

John graduated with an A.B. from Princeton University and an M.B.A. with Distinction from the Amos Tuck School at Dartmouth College, where he was a Tuck Scholar. He is also a Chartered Financial Analyst and an adjunct member of the faculty of the Amos Tuck School of Dartmouth College, where he teaches digital marketing strategy.