Tony Wells is the Chief Marketing and Customer Officer for The ADT Corporation. He is responsible for promoting and protecting the brand as well as overseeing marketing communications, pricing, customer experience, product marketing and consumer marketing.
Tony’s career has spanned the automotive, financial services, and retail industries, where he has worked on both the client and agency sides. He has built highly successful third-party partner, tenant and customer programs at Nissan North America; General Motors R*Works; The Mills Corporation; SFX Sports Group, a division of Clear Channel; and Visa USA. Tony is an industry leader in marketing companies with a subscriber-based business model and authorized dealer channels.
Prior to joining ADT, Tony was Executive Vice President and Chief Marketing Officer for 24 Hour Fitness, where he led brand management, marketing communications, public relations, sponsorships, member services and retail products/services. 24 Hour Fitness is one of the leading innovators in the health and fitness industry, and Tony was part of the team that transformed the brand around key initiatives, including e-commerce, social media and customer engagement, which helped yield double-digit growth for the company.
His experience in different disciplines of the marketing mix helped build his reputation as a progressive thinker and agile marketer in a quickly changing, highly competitive and increasingly digital world. Tony believes that at great companies, customer centricity and business success can co-exist. As ADT’s marketing chief and customer officer he sees both as key to the company’s future success.
Tony served in the U.S. Marine Corps from 1986 to 1991, graduating from the United States Naval Academy in Annapolis, Maryland with a B.S. degree in Physical Science and a management certificate from Johns Hopkins University in Baltimore, Maryland.