Speaker Profile

Joe Rand
Director, Marketing Strategy / Walt Disney Parks & Resorts

Joe joined Walt Disney Parks & Resorts in 2000 and has held a variety of marketing roles including Brand Manager – Disney’s Hollywood Studios, Domestic Segment Manager – Walt Disney World, and head of Marketing for Disney Cruise Line.

In his current role Joe is responsible for developing marketing strategies to drive domestic visitation and resort room nights for both the Walt Disney World® Resort and the Disneyland® Resort, including dedicated segment-level efforts targeting African-American, U.S. Hispanic, preschool, and grandparent segments.

Joe is a graduate of the University of Central Florida and received his MBA from the Rollins College Crummer Graduate School of Business Executive MBA program.  He currently resides in the Orlando area with SueAnn, his wife of 20 years, and four daughters (yes, 4 girls!)… Kennedy, Addison, Delaney, and Calista.