Speaker Profile

Nydia J. Sahagún
Senior Vice President, Segment Marketing / Wells Fargo

Nydia J. Sahagúns career as a leading, award-winning national marketer spans over 18 years and includes work at top national retail and financial services brands. She currently leads diverse segment strategy at Wells Fargo Corporation, a Fortune 30 company. As senior vice president, head of diverse segments, Ms. Sahagún oversees the development of Wells Fargo’s enterprise strategies to deliver products, services and experiences that meet the needs of the rapidly growing diverse marketplace. In her previous role as senior director, cultural marketing at Target Corporation, she led cultural brand strategy and oversaw the development of Targets enterprise strategies to grow market share and affinity with multicultural guests, drive localization and reputation initiatives, and infuse cultural awareness into the brand. Nydias role within the company and her management of product and campaign launches in the Hispanic, African-American and LGBT markets helped drive multicultural sales growth. As a leader in the marketing industry, Ms. Sahagún has been quoted extensively in media outlets that include Advertising Age, in addition to providing her expertise at nationally recognized industry conferences. Nydia received her Master of Business Administration from the Kellogg School of Management at Northwestern University and her bachelors degree in marketing communications from Columbia College.