Carlos Alberto Arroyo del Rio focuses his practice on intellectual property, advertising and commercial law, including litigation. His experience includes representing and counseling major local banks and food manufacturers (bakery products, beverages, wine and spirits) on transactional and contentious matters in Latin America. Carlos Alberto is a renowned specialist with particular strength in patent and trademark law. His work ranges from applications to opposition, cancellation and invalidation actions, defensive procedures and licensing. Carlos Alberto’s advertising law experience includes serving as counsel to the Board of the National Association of Advertising Agencies and for companies in several diverse industries. He advises on advertising programs, campaigns, spots and sweepstakes. He has been appointed as the Ecuadorian member of the Global Advertising Lawyers Alliance (GALA) since 2009 and he is currently GALA´s vice president of Americas. In 2010, Carlos Alberto was recognized by Global Law Experts as the leading advertising law expert in Ecuador; and, in 2011, as the leading expert for advertising advice in Ecuador by Corporate INTL.