Lisette Arsuaga is the co-president and COO of Dávila Multicultural Insights (DMI), and co-founder of the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM). As co-founder and head strategist for DMI, Ms. Arsuaga has provided multicultural strategic guidance and plans to companies in order to help them create relevant and targeted strategies and programs that maximize corporate growth. These include: Ulta Beauty, SeaWorld, Kimberly-Clark, Kellogg, Proactiv, Gatorade, Dunkin’ Donuts, Marriott Hotels, New York Life, Aetna Insurance, Warner Bros. Pictures and A&E, among others. Prior to founding DMI, Lisette led comprehensive marketing, digital, communications and strategic planning efforts for companies and organizations in the Hispanic and general market for over 25 years. She created strategic alliances and programs with media/communication companies (Oprah Winfrey’s Harpo Entertainment, Univision, Telemundo, Time Inc.), government entities and celebrities to effectively reach multicultural groups in a culturally relevant way. As an advocate for venture philanthropy, Ms. Arsuaga has forged partnerships that have provided corporations a greater affinity with their targeted markets, while generating new revenue for non-profit groups and multicultural communities throughout the country. Lisette is a board member for the National Hispanic Media Coalition (NHMC) and member of the advisory group for Common Sense Media in Los Angeles.