Tracy Avelar oversees the marketing sourcing team at Charles Schwab in San Francisco. She and her team are responsible for strategic sourcing and relationship management of advertising agencies, media buying, production, public relations, events, marketing research and sponsorships. Ms. Avelar has developed strong relationships and engages regularly with senior marketing and finance leadership to drive value and mitigate risk for the firm. In her role with Schwab, she also worked to mature sourcing and procurement policies for the broader Corporate Vendor Management team. Tracy is a dynamic and results driven global sourcing leader with a long history of driving innovation and leadership in procurement and has been an active member of the ANA for the past nine years. Prior to joining Schwab, she previously held similar positions in procurement with Visa, BlackRock and Gap Inc. Tracy received her degree in mass communications and marketing from the Carlson School of Management at the University of Minnesota.