Speaker Profile

Debra Bass
President, Global Marketing Services / Johnson & Johnson

Debra is president of global marketing services at Johnson & Johnson (J&J) Consumer Companies. In this capacity, she is responsible for leading development of world-class marketing capabilities to drive transformational business growth behind J&J’s $14-billion portfolio of global and regional brands. Her key focus is on developing a modern marketing playbook which speaks to a new world order of business/brand-building that fuses classical marketing discipline with new-age practices to compete in a constantly connected, omni-channel “flat” world. Previously, Debra was global president of the over $2-billion global baby care franchise. In this capacity, she was responsible for delivering the long-term growth strategy of the baby care needs state, building a pipeline of innovation and strengthening brand equities behind a portfolio of brands including the iconic Johnson’s global mega-brand, Aveeno Baby, Penaten, Elsker and Desitin. Debra is actively committed to advancing women’s leadership. At J&J, she serves on the Global Women’s Leadership Initiative Steering Committee. Most recently, Debra was recognized with a Tri-State Diversity Most Powerful and Influential Women Award for her commitment to women. Debra holds a Bachelor of Arts in public policy from Duke University and a Master of Business Administration in general management from the University of Michigan’s Ross School of Business.