Chris Behrens is the principal architect of YA’s strategy, vision and execution. As chief evangelist for the business, he works closely with clients, partners and team members to create extraordinary, omni-channel experiences. Prior to becoming president and CEO, Mr. Behrens was chairman of the board of directors for Young America, LLC. Before YA, he worked with Baird Capital Partners to develop and execute acquisition and investment strategies to build a company in the digital marketing services industry. Previously, Chris was president and CEO of SourceLink, which grew to become the fourth-largest privately held United States marketing services company. Prior to SourceLink, he was president and CEO of ETrac, a software services (SaaS) business. He also held various positions at GE Financial Assurance, including senior vice president sales and client marketing. Chris received his degree from the University of Illinois at Chicago. He serves on the boards of Superior Recreational Products, the Minneapolis Downtown Council and the Brand Activation Association. Chris also serves as an advisory board member for the Institute for Research in Marketing, Carlson School of Management at the University of Minnesota, a curator to the Direct Marketing Association and a board director for Urban Circle Ministries in Chicago.