Brian Beitler oversees all brand strategy, marketing, store and digital presentation, visual merchandising, CRM, social and mobile initiatives, public relations, loyalty, and private label credit card programs for Ascena Retail stores. His focus is to effectively leverage customer data and feedback as well as industry and competitive observations to drive strategy and marketing decisions.
Previously, he was EVP and CMO at David’s Bridal, SVP of marketing at Kohl’s Department Stores, and has held senior management positions at Bath and Body Works, Toys R Us, and Mattel.
Mr. Beitler currently serves on the boards of the NRF’s Retail Council, the Global Retail Marketing Association, and CRMC.
He earned a bachelor’s degree in marketing at the University of Utah and an M.B.A from Brigham Young University.