Carolyn Tisch Blodgett leads brand marketing for Peloton, where she is responsible for brand strategy, consumer insights and integrated marketing. Ms. Blodgett began her career in digital marketing at Digitas, then spent several years at PepsiCo managing the Mountain Dew commercial business and leading the successful launch of Mountain Dew Kickstart. She previously consulted for the New York Football Giants, developing a strategy and analytics platform recommendation and comprehensive fan strategy. She holds a Bachelors of Arts degree, magna cum laude, from Yale University and a Master of Business Administration degree with honors from Harvard Business School. Carolyn lives on New York’s Upper West Side with her husband, Will, and children, Penelope and Theodore.