Speaker Profile

Carmen Bohoyo
Group Senior Vice President, Western Region, Client Relationship Management / Kantar Millward Brown

Carmen Bohoyo currently manages the Kantar Millward Brown business for the western U.S. region, with the ultimate goal of servicing the needs of clients in brand, positioning, marketing and communication strategy. She also sits on the Kantar Gold Rush Leadership Council, promising to bring clients the best of the Kantar ecosystem via integrated management of outputs and consulting. Ms. Bohoyo previously managed the insights business for Kantar in Turkey, overseeing the growth of leading brands Kantar Millward Brown and Kantar TNS. She brings over 20 years of global marketing, strategy, research and business management experience. Carmen offers a unique perspective to her clients with both client- and supplier-side backgrounds. She has positively impacted brands and businesses in a wide range of companies and industries globally (fast-moving consumer goods, financial, pharma, technology and B2B), answered clients’ key business questions and elaborated strategies with the voice of the consumer in mind. She holds an Executive Master of Business Administration, summa cum laude, from Georgia State University's J. Mack Robinson College of Business, and master’s and bachelor’s degrees in engineering from the ICAI at Comillas Pontifical University in Madrid, Spain. Carmen speaks English, Spanish and conversational Turkish, Portuguese and German, but her passion is her children.