Nikki Buchanan is an experienced media professional and she has earned an excellent reputation from contributions to powerhouse brands including Ebony, BET Networks, Vanguarde Media and Vibe. She is known for her wit, business acumen and innovative marketing strategies. Ms. Buchanan recognizes the deep emotion and passion we all have for music. This powerful influence has led to the creation of truly authentic, integrated 360-degree programs that aligned print, TV, digital, grassroots events and retail partnerships. Possessing an extensive knowledge and appreciation for music, Nikki identifies it as the central element that has consistently sparked creative solutions, secured key partnerships and led to consistent year-over-year growth. In each role, music has played a central part in her success and a pivotal role in ideation. Ms. Buchanan uses her experience to activate innovative multiplatform advertising solutions for key brands across various consumer categories, including retail, consumer packaged goods, quick service restaurants, financial services, automotive, and health and beauty aids. At Pandora, she takes the lead in growing the African-American multicultural segment. Leaning on her vast experience, Nikki facilitates conversations around music and culture to provide depth and perspective while highlighting the relevance of music and African-American culture.