Peggy Byrd is senior vice president, multicultural strategy and sales at iHeartMedia (iHM). In this role, Ms. Byrd is responsible for driving revenue and strategic partnerships across iHM’s leading personality brands and media assets targeting African-American, Hispanic and LGBTQ audiences. The portfolio includes The Steve Harvey Morning Show, The Breakfast Club, Keith Sweat, Big Boy, Rev. Jesse Jackson and Enrique Santos. Prior to joining iHeart, Peggy was SVP, media at The Advertising Council. Her integrated sales and marketing experience includes roles at leading general market and multicultural media brands, including Time Inc./Essence Communications, Conde Nast, Sesame Street and One Solution, a corporate marketing initiative of TV One and Urban One. A graduate of Brown University, Ms. Byrd earned her Bachelor of Arts in organizational behavior and economics. She also holds a Master of Business Administration degree from New York University’s Leonard N. Stern School of Business. Peggy resides in Brooklyn.