Charles (Charlie) Chappell is currently senior director, global integrated media at The Hershey Company, where he is leading the transformation of Hershey’s approach to modern media. He comes to this position after a broad global marketing career that has included brand management, digital and e-commerce, innovation, agency management, developing markets and marketing capability building.
Mr. Chappell joined Hershey in 2012 after 12 years at Procter & Gamble (P&G), and has had the privilege to touch many iconic brands such as Hershey’s, Reese’s, Pantene, Herbal Essences, Old Spice, Gillette, Secret, Safeguard and Camay. While his career has primarily been based in the U.S., Charles has worked in over 25 different countries with a particular emphasis on China, Russia, Egypt and Pakistan. While with P&G, he spent over two years based in Geneva, Switzerland (covering central and eastern Europe, the Middle East and Africa). He is a graduate of Purdue University and the Kellogg School of Management at Northwestern University. Charlie currently lives just outside of Hershey, Pennsylvania with his wife and four kids.