Speaker Profile

Saad Chehab
Vice President, Marketing Communications / Kia Motors of America

Saad Chehab is the vice president, marketing communications at Kia Motors America. He oversees all strategy and execution for Kia’s marketing, advertising and communications activities. Mr. Chehab joined Kia Motors America in May of 2017. With more than 25 years of automotive industry experience, Saad came to Kia from Maserati, where he was responsible for growing the brand globally. Prior to Maserati, Mr. Chehab led the Chrysler brand with award-winning marketing campaigns as part of the renewal of Chrysler between 2009 and 2011. He earned a bachelor’s degree in architecture from the University of Detroit Mercy. Saad currently resides in Orange County with his family and enjoys collecting cars.