As president of GroupM Multicultural, Gonzalo Del Fa plays a key role in all aspects of the multicultural media and marketing efforts initiated by all GroupM agencies: Maxus, MEC, Mediacom, Metavision, Mindshare and Essence. The goal of the division is to provide clients with a truly relevant and informative point of view on multicultural markets and audiences across the U.S., resulting in tailored communications strategies based on in-depth knowledge of consumers. Under Mr. Del Fa’s leadership, GroupM Multicultural handles $1 billion in billings from clients such as Nestle, Unilever, Mars, Target, L'Oréal, General Mills, Church & Dwight, AARP, Kimberly Clark and Bayer. Gonzalo first joined the GroupM family in 2003 as managing director of MEC Argentina. During his three-year tenure, he developed a reputation for creative media thinking and activation. In 2006, he moved to New York to launch MEC Bravo and, in 2010, he was instrumental in combining all the agencies under the GroupM Multicultural banner. In 2014, Gonzalo was awarded Media Maven of the Year; in 2016, he was nominated for the Crain’s Visionary Award; and in 2017, he won the Executive Leadership Award.