Andy Donkin is responsible for leading global, brand, and messaging strategies and executing multichannel marketing campaigns that effectively support the brand’s products, technology, athletes, and teams. He works cross-functionally with all sports categories, retail, e-commerce, Connected Fitness, product, and innovation teams to develop multichannel marketing that helps drive Under Armour’s growth.
Prior to his role at Under Armour, Mr. Donkin served as the head of worldwide brand and mass marketing at Amazon, where he was responsible for developing the Amazon, Prime, and Kindle brands. In this role, he drove global mass marketing plans for Amazon’s category and product teams. Before Amazon, he held various leadership positions within Travelocity, Primal Ventures, Tickets.com, Reactrix Systems, Inc., There.com, and Colgate-Palmolive.
Mr. Donkin received a master’s degree in business from the Boston University Questrom School of Business and a master’s in marketing from the University of Rhode Island.