Speaker Profile

Robert Edelman
Manager - Analytics & Data | Performance and Programmatic Marketing / IBM

As a manger on the corporate IBM Data and Analytics team, Robert Edelman leads IBM’s media analytics and measurement projects.  He is responsible for building IBM’s in-house multi touch attribution platform, and establishing measurement standards for paid media campaigns.  Previously Rob has spent time at Barclays and PNC in their respective marketing analytics groups.  Rob has a Bachelor or Arts degree in Economics from the University of Pittsburgh, and an MBA in finance from Seton Hall University.