David Ervin is a partner in the firm's Washington, D.C. office and a member of the Advertising & Product Risk Management (APRM) and intellectual property groups. His practice focuses on the relationship between advertising and intellectual property law, primarily for consumer brands making significant investments in media and content creation and licensing. Specifically, David helps clients manage and protect their brands and intellectual property rights in connection with their advertising, media, sponsorship, licensing, sports marketing, e-commerce, loyalty program, and joint promotion activities. Mr. Ervin assists clients with advertising production and media placement matters that involve music and content clearance, rights of publicity, SAG/AFTRA, claim substantiation, media barter, product placement and new media issues. David also provides counsel on current industry topics, including social media, gift cards and payment devices, branded content, native advertising, internet of things and geolocation, fair use and blogging. He is recommended by Legal 500 for his work in the marketing and advertising area, and clients report that he does "an excellent job of balancing the legal risk and the business exigencies" concerning new media campaigns. David is currently working with clients as they attempt to navigate the uncharted waters of the shared economy.