Seth Farbman is the Global Chief Marketing Officer for Gap, one of the world’s most iconic American brands. Seth joined Gap in early 2011 and manages a global marketing team from the company’s New York-based Creative Center. He is responsible for the brand marketing strategy; creative direction; advertising, digital, social media, communications programs and store experience. During his tenure, Gap has experienced significantly improved marketing and business results. In 2012, Seth was recognized in Forbes magazine as one of the top ten most influential CMO’s in the U.S.
Seth brings 20 years of marketing experience to his role. Before joining Gap, he served as Worldwide Managing Director at Ogilvy & Mather, where he guided brands like DuPont, Time Warner Cable, GE, Coca-Cola, Unilever and UPS. He is known for his ability to develop purpose-driven brands that create deep bonds with customers, while also positively changing daily behaviors.
While at Ogilvy, Seth founded OgilvyEarth, a top-ranked global sustainability marketing practice, and has become a well-known thought leader in the space. In 2010, at United Nations Secretary-General Ban Ki-moon’s request to increase awareness of the U.N. Climate Change Conference in Copenhagen, Seth led a cross-agency team to create Hopenhagen, the industry’s largest-ever pro-bono campaign. More than six million people from more than a hundred countries around the world became “citizens” of Hopenhagen, by signing the U.N. petition to curb global warming.
Prior to Ogilvy, Seth led marketing teams at several U.S. wireless carriers that are now part of Verizon Wireless and AT&T Wireless. While still in graduate school at Syracuse University, Seth started his career as a journalist, reporting for five years at ABC and NBC television affiliates.
Seth lives in New York with his wife and their young son, but remains an undeterred Philadelphia sports fan. He travels regularly and always offsets his carbon, but still feels guilty about it.