Kenneth R. Florin is one of the industry’s leading experts on matters involving the convergence of advertising and promotions, emerging media, and technology and privacy law. In addition to a rich background in traditional marketing and communications, he has been a pioneer in counseling clients at the increasingly blurred cross-section of issues associated with the use of new technologies, digital media, and emerging content production and distribution models to extend their global reach. Mr. Florin also counsels clients in the media, finance, healthcare, insurance, pharmaceutical and information technology sectors to protect and leverage valuable data assets in the domestic and international marketplace. Kenneth represents Fortune 500 companies, media companies, advertising and promotions agencies, social media platforms, sports leagues and teams, and new media and interactive ventures, advising them on the development of their advertising and promotion strategies, online communities, wireless and social media initiatives, and technology-related products and services. Mr. Florin is a frequent public speaker on advertising, marketing, privacy and emerging media issues, and has written articles for publications such as Advertising Age, PROMO and Corporate Counsel, among others.
In addition to numerous other distinctions, Kenneth was recently named in The Legal 500 Hall of Fame for advertising and marketing.