Jeff Fromm is president of FutureCast, a consumer trends consultancy owned by independent ad agency Barkley. He is also a contributor at Forbes and a speaker/expert resource on marketing, trends and innovation. Mr. Fromm is the co-author of Marketing to Millennials and Millennials with Kids, and has previously published research reports on affluent millennials, the financial impact of millennial influence on baby boomers and Gen X, as well as a deep-dive report on “Gen Z.” He has over 25 years of marketing consulting experience across a variety of global brands. Jeff serves as a board member at Three Dog Bakery, Service Management Group and Tickets For Less. He graduated from the Wharton School at the University of Pennsylvania with a major in marketing and attended the London School of Economics.