Gayle Fuguitt is the chief of customer insights and innovation for Foursquare's business solutions suite, which includes mobile media targeting, measurement and location analytics. Previously, Ms. Fuguitt was the first woman to lead the Advertising Research Foundation when she became CEO and president in April 2013. Prior to that she was at General Mills for 32 years, building and leading the organization as the first officer of global consumer insights and bringing the voice of the consumer to the decision table. After earning her undergraduate degrees from the University of North Carolina at Chapel Hill, she earned a master’s with a concentration in marketing research from the University of Wisconsin in Madison. A passionate supporter of non-profits, she remains a trustee at the Minneapolis Institute of Art, and is on the board of advisors to the Brooklyn Museum. Gayle was inducted into the Market Research Council’s Hall of Fame in 2014.