Alexandra (Alex) Gerber is vice president, assistant general counsel for Revlon, one of the top 20 beauty companies in the world, with product offerings in color cosmetics, skincare, hair care and fragrances under brands such as Revlon, Elizabeth Arden, Colorsilk, American Crew, Almay and Mitchum, to name a few. In her role as chief legal advisor to the Revlon marketing and regulatory teams, Ms. Gerber advises on a wide variety of issues that include marketing, advertising, talent, product and claims development, technology, quality, safety and all product-related regulatory matters. Alexandra started her career in Chicago with the intellectual property firm Laff, Whitesel, Conte & Saret. She then joined the firm Darby & Darby in Manhattan as a litigator specializing in trademarks, copyright and unfair competition. Prior to joining Revlon, Alex was part of the Colgate-Palmolive Company legal department, serving in various legal roles advising on marketing, advertising and intellectual property matters.