Seth Goldman cofounded Honest Tea out of his home in 1998, with Barry Nalebuff of the Yale School of Management. Today, Honest Tea is the nation’s top-selling organic bottled tea and is carried in more than 100,000 outlets. In March 2011, Honest Tea was acquired by The Coca-Cola Company, helping to further the reach and impact of Honest Tea’s mission.
The company continues to deepen its relationship with Fair Trade USA, expanding its support of suppliers in India, China, and South Africa. Honest Tea has initiated creative marketing partnerships with TerraCycle, the Arbor Day Foundation, and IndoSole, and was ranked by The Huffington Post as one of the “8 Revolutionary Socially Responsible Companies.”
Mr. Goldman serves on the boards of the American Beverage Association, Bethesda Green, Beyond Meat, Happy Baby, and Repair the World, and sits on the advisory board of Net Impact. In 2011, he was appointed by Governor Martin O’Malley to the Maryland Economic Development Commission. Mr. Goldman and Mr. Nalebuff are writing Mission in a Bottle, to be published by the Crown Business division of Random House in September, 2013.