Scott Hagedorn is the the architect of its paradigm-shattering, data-driven model that has enabled an evolution of the media agency role from investment and strategy to orchestration. Under his leadership, Hearts & Science landed the two largest advertisers in the United States in its first eight months, an accomplishment that earned Breakthrough Agency of the Year and Media Agency Executive of the Year accolades from Adweek.
Prior to launching Hearts & Science in 2016, Mr. Hagedorn was the founding CEO of Annalect, an industry-leading data technology platform supporting all Omnicom agencies worldwide. Since joining Omnicom Media Group more than a decade ago, he has held a number of leadership roles across its flagship agencies, including U.S. CEO of PHD Network, managing director of OMD East, and U.S. director of OMD Digital.
Mr. Hagedorn is a director at large for the 4A’s.