Benjamin Haynes is head of broadcast production purchasing at Fiat Chrysler Automobiles U.S. In this role, he is responsible for FCA’s global advertising production strategy, as well as leading the procurement activity for broadcast production for all FCA brands in the U.S. (Chrysler, Dodge, Jeep, Ram, Fiat, Alfa and MOPAR). In 2015, FCA made a strategic decision for its North American region to direct-source its broadcast production and effectively take greater control of the procurement activity normally managed by its creative agencies. After working with over 100 production companies in collaboration with a dozen creative agencies over the past two years, FCA’s decision has proved to be a successful business model within the company. Prior to managing production, Mr. Haynes held several procurement positions at FCA, including being responsible for FCA’s global creative agency strategy and the procurement of creative agency services in North America. Benjamin holds degrees in economics and marketing, as well as a Masters of Business Administration from Michigan State University.