Teresa Herd is vice president, global creative director at Intel Corporation, responsible for defining and leading Intel’s global creative vision. This includes providing creative expertise and leadership across all communication channels globally to increase brand value and create demand for Intel products. As creative director, she oversees all creative development—for advertising, collateral, brand and website—leading a global and integrated creative process across all geographies. Over the past two years, Ms. Herd has also built an integrated team composed of internal resources in the Agency Inside as well as a strong production and content creation arm called Intel Global Production Lab. She hired Chiat and McGarryBowen to work on B2B and consumer integrated campaigns, respectively. Teresa’s vision is to bring the best talent to bear on any given project; where they sit is not of significance. Using this model, she has driven the creative to rebrand Intel, launching Jim Parsons in a global product campaign, a Grammys program with Lady Gaga, a Superbowl 51 integrated campaign, and the “Makers” and “Experience Amazing” content series. Teresa was recognized by Advertising Age among the top 50 most creative people for 2016 and the Agency Inside was recognized as Ad Age’s “In-House Agency of the Year” for 2017.