Speaker Profile

Maurice Herrera
SVP of Marketing / Weight Watchers

Maurice Herrera is responsible for strategic marketing and planning, and oversees all marketing functions, including advertising, public relations, digital and social media, product licensing, and customer relationship management. He brings to Weight Watchers more than 18 years of marketing experience across food, beverage, and confectionary categories.

Prior to Weight Watchers, his leadership at top-tier consumer packaged goods organizations positively impacted marquee brands including Pepsi, Campbellā€™s Soup, Pillsbury, V8 Vegetable Juice, and Trident Gum. Most recently, he was CMO at Materne, where he helped GoGo squeeZ reach its highest market share since 2009.