Kevin Hochman is responsible for driving overall brand strategy and performance of the nearly 4,200 KFC restaurants in the U.S. He was promoted to his current role in March 2017 after serving as the brand’s CMO for three years, in which brand positioning and advertising delivered 11 consecutive quarters of same-store sales growth and double the franchise system profitability.
Forbes recognized Mr. Hochman as the No. 2 Most Influential CMO in the world in 2015, and this year he was named to the Top 50 most powerful people in foodservice by Nation’s Restaurant News.
Prior to KFC, he served in a number of brand management and marketing roles with Procter & Gamble.
He has a B.S. in economics from The Wharton School and a B.A. from the Annenberg School of Communications, both at the University of Pennsylvania.