Felix Hofer is a founding partner of the law firm Hofer-Lösch-Torricelli in Firenze, Italy. His international work focuses primarily on IP and IT and involves both counseling and litigation in areas such as e-commerce, data protection and privacy issues, contracts dealing with IP rights, advertising, marketing and sales promotion campaigns and commercial communication performed on all media; he also extensively practices civil and administrative law. Felix is a member of ITechLaw, the Italian Section of AIPPI and ICC, the Global Advertising Lawyers’ Alliance. He has authored articles on legal issues related to IP and IT and performed as a speaker at conferences in Europe and in the United States. Appearances include events of the PMA (now BAA), the ANA, ITechLaw, AIPPI, Franklin Pierce Law Center, EDANA and the Electronic Retailing Association. Felix is fluent in English, German and Italian.