Melanie Howard’s practice focuses on data privacy and security and intellectual property issues within the context of both litigation and transactional matters. She represents clients from a variety of industries, including advertising, automotive, technology, entertainment, media and retail. She advises on data protection laws, including data protection strategy and compliance (with a focus on the California Consumer Privacy Act), cross-border transfers of personal data and privacy by design. Melanie regularly counsels clients on intellectual property matters attendant to mergers and acquisitions, joint ventures, licensing and endorsement deals and other complex commercial transactions. She is experienced in drafting and negotiating a variety of technology and data-related agreements, including in connection with e-commerce, social media platforms and applications, web development, and technology licensing, including software-as-a-service agreements. Melanie also has extensive experience in copyright and trademark infringement disputes, false advertising cases, right of publicity cases, and entertainment contractual disputes, along with a wide array of Internet-related intellectual property disputes.