Speaker Profile

Lisa Hurwitz
Vice President, Global Brand Design / Kimberly-Clark Corporation

Lisa Hurwitz is the vice president for global brand design. She is responsible for translating Kimberly-Clark’s global brand strategies into seamless experiences for their consumers. She leads a global agenda to elevate design and marketing overall as a strategic and foundational driver of Kimberly-Clark’s brands. Ms. Hurwitz manages Kimberly-Clark’s design and integrated marketing across all brands, directly responsible for global branding strategies, packaging and advertising. Joining Kimberly Clark (K-C) in 2015, Lisa brings a wealth of experience from 18 years in the agency business, including seven years working exclusively with Procter & Gamble (P&G) across their beauty, fabric care, oral care and femcare portfolios. Most recently, Ms. Hurwitz was the managing director at Starcom Mediavest Group for the agency’s P&G business, running media strategy and communications planning. Prior to that, she served as executive vice president at Leo Burnett/Arc Worldwide, responsible for building and leading their global shopper design, shopper marketing and e-commerce capability for P&G. In 2013, Lisa was named to Crain’s Chicago Business “40 Under 40” list.