Gina Reif Ilardi is a partner in Jenner & Block’s nationally recognized Content, Media & Entertainment Practice. She counsels motion picture and television studios, major brands, prominent website operators, cable, broadcast and out-of-home networks and advertising and marketing agencies. Gina’s practice includes sports marketing, entertainment marketing, e-commerce and branded entertainment, preparing endorsement agreements and sponsorship agreements, implementing commercial co-venture campaigns, preparing and negotiating joint promotion alliances, and analyzing and licensing copyright, trademark, publicity and other intellectual property rights. She also has significant experience advising clients on motion picture distribution agreements, joint development agreements, television series development agreements and rights acquisition agreements, as well as book publishing, merchandising and other licensing agreements. She also advises clients on the collection, storage, sharing (including cross-border sharing and transfer) and use of personal information and other data and represents clients in connection with compliance with the European Union Data Protection Directive.