Speaker Profile

Andrew Katz
Vice President, Marketing, Dos Equis / Heineken

Andrew Katz is the vice president of marketing for Dos Equis at Heineken USA, responsible for the overall Dos Equis brand equity and strategic thinking for all integrated marketing efforts. Over the last 24 months, Mr. Katz oversaw the development and transition of “The Most Interesting Man in the World” campaign—a campaign that has become a cultural phenomenon and has been lauded as one of the “Top Ad Campaigns of the 21st Century” by Ad Age. He embodies the “Stay Thirsty” mantra and has elevated his interesting quotient by traveling to more than 27 countries and attending more than 325 live concerts. Prior to joining Heineken USA, Andrew served as the VP of advertising strategy & communications at American Express and spent 10 years at PepsiCo, most recently as a senior director, marketing.